EP 160 · IN OTHER NEWS

Tiwa Savage Says Female Collabs Don't Get Promoted

She Used Her Own Money to Push Her Music While Still at Mavin.

In other news, Tiwa Savage has pushed back against claims that she doesn’t support female artistes, pointing to her collaborations with Yemi Alade and Ayra Starr while questioning the industry’s promotion choices.

Close-up of Tiwa Savage, displaying her unique style and accessories, with a blurred city skyline behind her.

Close-up of Tiwa Savage, displaying her unique style and accessories, with a blurred city skyline behind her.

In other news, Tiwa Savage has called out the music industry's double standards, and honestly, she has receipts.

The Afrobeats superstar has addressed the long-standing criticism that she doesn't support or collaborate with female artists. She dismissed the allegations as "a lie," explaining that she has featured female acts in the past, but the songs often don't receive the same level of promotion.

"When I feature female artists, they don't promote the songs. But when I collaborate with Odumodublvck, they start complaining,"

She said.

(nods head in agreement like Yemi Alade)

She also pointed to her relationships with Yemi Alade and Ayra Starr as examples of how she has responded when people tried to create rivalry between female artists.

"When they pitted me against Yemi Alade, I brought her on my show. When they pitted me against Ayra Starr, I made a song with her,"

She said. Rather than feeding the competition narrative, Tiwa says she chose collaboration over rivalry. 

(looks away like Seyi Shay)

But here is what the blogs did not tell you.

Tiwa Savage sits in a white shirt, looking directly at the viewer with a city backdrop behind her.

The real reason Tiwa is so passionate about the promotion gap is not because she is fighting for female solidarity, it is because during her time at Mavin Records, she often had to dip into her own pocket to fund the promotion of her female collaborations. While the label was spending millions on male artist campaigns, her songs with other women were being pushed to the side. She is not just calling out the industry, she is calling out the years she spent funding her own feminism. 

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Source: One of Tiwa's former team members, Oyinade Silver, who saw the budget breakdown and confirmed she personally funded the "Stamina" video with Ayra Starr.

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